Global Data Base Platform 2017-2018

How is SAS useful for Digital Marketing?

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Digital Marketing

What it is and why it matters!!

It is an advertising delivered through digital channels and methods that enable an organization to analyze marketing campaigns.

Unlike most offline marketing efforts, Digital Marketing allows marketers to monitor things like to see accurate results in real time, what content works and what does not, sales conversion, etc.

With digital marketing, you can measure the ROI of your marketing efforts.

Here are some examples;

    Website traffic

    Content performance and lead generation

    Attribution Modeling

You can get benefit from any industry if you are using digital marketing as your business strategy. Regardless of what your company is selling, still digital marketing help you to get more ROI. This doesn’t mean that you can use digital marketing strategy in the same way for your business.

Digital Marketing | B2B Email Database

SAS (Statistical Analysis System)

SAS is a system of software products which helps you to do mine, alter, manage and retrieve data from different sources and which enables programmers to perform:

  • Retrieval and data management of information
  • Report writing and graphics
  • Statistical analysis and data mining
  • Quality improvement
  • Applications development
  • Data warehousing (extract, transform, load)

How will digital marketers get benefit from SAS?

According to sas.com, digital marketing is so pervasive that consumers have access to information any time and any place they want it.

For B2B

If you are a marketer in the B2B market, your digital marketing efforts are the main point which will be centered on online lead generation. For more ROI and sales conversion, the role of your marketing strategy is to be attractive for your salespeople via your website and supporting digital channels.

SAS Digital Marketing will deliver high impact, the personalized multimedia message like email and mobile.

SAS can help you to boost your productivity with low operating costs which include best tools and practices. That can help you to simplify digital marketing, so you can easily and quickly design, create and personalize your marketing campaign.

SAS will help you to track and report on message responses, so you can take a immediate action and will get a better result.

You can send your campaign message that you want to means within campaign management processes or as separate initiatives that are your choice.

SAS can also help you to campaign management or you can use it to execute against a customer’s list or customers database.

You can also examine how the ROI and response rates of a campaign compared to a similar direct mail campaign.

SAS Digital Marketing can do operation automatically and manually as per your campaign required. It also fits with your broader marketing strategy.

SAS Digital Marketing can also synchronize your outbound and inbound digital marketing campaign which is not just at the interface level.

Because SAS Digital Marketing also integrates with SAS Marketing Automation at the data model level, you need not have to wait for days to incorporate customer responses into your next campaign.

With SAS Digital Marketing you have the control over distribution and use of your digital assets. By using a simple, shared content repository that supports virtually any type of digital content also give you benefits.

You can also easily retrieve content from SAS marketing operations management via a common interface, modify the content for use in an email broadcast, then you can share it by posting it back to the digital asset management module for others to use it.

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