Before Gmail and Facebook, the blog is the main strategy to do a business and now also it is the main tactic for the B2B marketers. We are in the era of content marketing and blogging plays a vital role and quickly become the leading strategy. In a world where technology changes everything, why blogging has such staying power, especially in B2B marketing? Companies are ascendancy to increase traffic to their websites and lead conversions.
B2B marketing companies whose blogs able to increase the lead generation, search engine rankings and credibility. A blog gives a brief way about the ideas of frequently refreshed web contents.
According to contentmarketinginstitute.com (CMI), blogs are the third most common content marketing activity, which is outperforming only by articles (79%) and social networking (74%). First and foremost, with the help of blogging, you can attract the right people to your website.
Blogs are always cost-effective, easy to use and can be updated quickly. When you look at our marketing campaign process graph, you will get an idea that blog is the main reason for success and it also to attract more qualified visitors to your website.
Blogs are not only a great tool for attraction, but it also helped us to increase our conversion rates. With every blog what we are posting, we make sure we include a relevant CTA at the bottom. Blogs convey a personality unique thought and also voice and the opportunity to write your thought and represent your company’s motto to your target audience. If they enjoyed your article and align your content with what you were talking about, then you won, you have just converted a visitor into a lead.
Through blogs, you can communicate with your audiences at any time and any places, where you can quickly publish favorable content about your company and its product and services or respond to the issues related to your company immediately.
Blogs can help you to distribute through multiple channels such as social media, email newsletters and many more where you think you can gain more audiences for your business. B2B marketing is always like to how many visitors are coming to your website and how many are converting to leads. Blogs always provide a targeted location to direct prospective audiences and the public via a URL with a specific information.
Blogs are helping you to improve search engine rankings via keyword-rich content, fresh content. Each and every one of your blog should be mainly for search engines. The whole goal is all about for that page to be found by your prospective audiences, and you are going to have a harder time if your company name is coming up in search results. Every month Google process around 100 billion search queries. Blogs can help you to be the most searched words in Google. Blogs provide the standard of measurement that can use to track marketing back to business goals.